Different techniques are used for search engine optimization or SEO. One way to group these techniques is in the hat terminology, White Hat SEO, Black Hat SEO and Gray Hat SEO. White Hat SEO is considered to be an ethical SEO and black hat SEO is unethical SEO. Grey hat SEO walks the line between white and black hat search engine optimization.
White Hat SEO is an ethical SEO. This SEO technique that search engines accept. White Hat SEO techniques are useful for site visitors as well as for wyszukiwarek.Celem White Hat SEO is to improve search engine rankings on the result by methods that do not cause search engines to penalize your site.
Successful white hat SEO is slower than black hat SEO is a continuous process.
Examples of white hat SEO techniques
Content
White hat SEO
White Hat SEO is an ethical SEO. This SEO technique that search engines accept. White Hat SEO techniques are useful for site visitors as well as for wyszukiwarek.Celem White Hat SEO is to improve search engine rankings on the result by methods that do not cause search engines to penalize your site.
Successful white hat SEO is slower than black hat SEO is a continuous process.
Examples of white hat SEO techniques
Content
- Researching relevant keywords, both short ail and long tail keywords
- Including keywords naturally in page titles, headings, link anchor text, other page content, and alt tags
- Studying analytics reports and fine-tuning the content to further optimize it for targeted keywords and to help direct traffic to relevant pages
- Adding fresh content regularly
- Using correct HTML markup (for example, heading tags) so that search engines can identify headings and other types of content correctly
- Making sure that all the code is valid (or at least won't stop search engine bots)
- Creating site maps so that every page is linked to and search engine bots can crawl every page
- Using CSS to separate content from markup and thus increase keyword density by having less markup to crawl
Linking
- Creating quality content that other people will want to link to
- Asking to have directories and other relevant websites link to the site
- Optimizing pages for social media in the hopes of attracting social media links
- Arranging for link exchanges with relevant sites (considered by some to be gray hat SEO)
Black hat SEO
Black hat SEO is the use of techniques that are not acceptable for search engines to improve the content of sites position in the search results. These techniques are designed to trick the search engines into giving pages higher positions in search results, and they do not have benefits for visitors witrynę.Celem is improving positions in search results, regardless of what it takes to do so.
Black hat SEO techniques are used for two reasons:
Black hat SEO techniques are used for two reasons:
- They work — until search engines find out about them and they don't work.
- Some people don't understand that black hat SEO techniques can get their sites penalized by or banned from search engines.
Even if search engines can't detect the black hat SEO techniques, competitors of sites that employ black hat SEO techniques can spot them and do report them to search engines.
Examples of black hat SEO techniques
Content
- Keyword stuffing
- Overusing keywords in comment tags, alt tags, and meta tags
- Placing keywords in hidden text (hidden from people, that is) by making their font color the same color as the page background
- Overusing keywords in visible text, to the point where their repetition is apparent to readers
Deceptive content
- Doorway or gateway pages: pages that are stuffed with keywords but that only search engines see because people are redirected to the page with the real content
- Cloaking: displaying different content to search engines than to people by identifying visitors via IP or via other methods
- Link farms: pages with unrelated links solely for the purpose of creating more links to target pages
- Spamming forums, blogs, and other social media sites with links (search engines might not penalize sites for this, but it's considered unethical)
Gray hat SEO
Grey hat SEO SEO techniques that take more risks than white hat SEO techniques, but it is unlikely that your site banned from the search engines (although the search may result in criminal liability). SEO techniques are questionable, but not in the same category as Black Hat SEO techniques. However, what is considered a gray hat SEO today might be black hat SEO next year.
Examples of gray hat SEO techniques
Content
- Having a keyword density that's high enough to sound unnatural but not at the level of black hat keyword stuffing
- Publishing duplicate content at different sites
Links
- Link building where relevance is less important
- Planned three-way linking
- Using paid links
